About us!
Neena is an ethical, handcraft luxury jewellery brand with a big heart. We are passionate about celebrating the beauty of our Brazilian roots and create elegant, eco-luxe pieces that will be loved for a lifetime.
Neena is…
For the brave and beautiful!
We pride ourselves in being much more than a jewellery brand – our pieces represent a way of life, a way of thinking, a way of feeling. Our name Neena was inspired by the name ‘Nina’, which, in the native Brazilian language of Tupi-guarani, means ‘Graceful’ and ‘Fire’, representing the beauty and bravery found inside every woman.
We created our jewellery collection with a desire to bring happiness, confidence, and power to women around the world through unique jewellery designs. Our jewellery can change the way we feel inside, evoke raw emotions, and this is something incredibly special.
Neena is…
A force for mother nature!
From the depths of the Amazon to the tropical Cerrado savanna, Brazil is home to some of mother nature’s most beautiful flora which we celebrate in our elegant jewellery collection. Without this rich biodiversity, our brand wouldn’t exist. At Neena, we are passionate about protecting our planet and its resources for future generations, and we embrace environmentally friendly practices across all areas of our jewellery creation.
Read our environmental statement here.
Neena is…
For every woman!
Neena is a woman-owned business, for women! Not only are we passionate about empowering our female customers, but we are actively working to support female designers and creators who share our beliefs and values. Our new ‘Designers Do Brazil’ collection honours 3 incredibly talented female artists from different regions of Brazil.
Read about our ‘Designers Do Brazil’ collection here.
MEET THE OWNER
Olá! I’m Aline, the founder of Neena.
Neena was born from my journey of self-discovery, self-love and empowerment, inspired by my Brazilian roots.
For years, my style was all about “blending in”. I stuck to classic pearl studs, never daring to stand out. Then I discovered bold, statement jewellery, and something shifted. I found a new sense of confidence and freedom, and a way to express the parts of myself I had never fully embraced.
Today, my mission is to share that feeling with women everywhere through thoughtfully curated jewellery that celebrates individuality and encourages you to be unapologetically yourself.
I love chatting with my customers (if you’ve visited my stall, you’ll know! 😅). I often hear, “I love them, but I don’t have any special occasions to wear them!” My answer? The special occasion is now.
Life is too short to save the things that make us happy for another day. Wear the bold earrings. Use the favourite cup. Celebrate the everyday. You don’t need a special occasion to feel special.
That’s the spirit behind Neena. Every piece is thoughtfully chosen to inspire you to be bold, embrace your individuality and express yourself freely.
I hope each piece brings you as much joy, confidence and self-love as it has brought me.
With love,
Aline xoxo
