About us!

Neena is a sustainable, luxury jewellery brand with a big heart. We are passionate about celebrating the beauty of our Brazilian roots and create elegant, eco-luxe pieces that will be loved for a lifetime.

Neena is…

For the brave and beautiful!

We pride ourselves in being much more than a jewellery brand – our pieces represent a way of life, a way of thinking, a way of feeling. Our name Neena was inspired by the name ‘Nina’, which, in the native Brazilian language of Tupi-guarani, means ‘Graceful’ and ‘Fire’, representing the beauty and bravery found inside every woman.

We created our jewellery collection with a desire to bring happiness, confidence, and power to women around the world through unique jewellery designs. Our jewellery can change the way we feel inside, evoke raw emotions, and this is something incredibly special.

Neena is…

A force for mother nature!

From the depths of the Amazon to the tropical Cerrado savanna, Brazil is home to some of mother nature’s most beautiful flora which we celebrate in our elegant jewellery collection. Without this rich biodiversity, our brand wouldn’t exist. At Neena, we are passionate about protecting our planet and its resources for future generations, and we embrace environmentally friendly practices across all areas of our jewellery creation.

Read our environmental statement here.

Neena is…

For every woman!

Neena is a woman-owned business, for women! Not only are we passionate about empowering our female customers, but we are actively working to support female designers and creators who share our beliefs and values. Our new ‘Designers Do Brazil’ collection honours 3 incredibly talented female artists from different regions of Brazil.

Read about our ‘Designers Do Brazil’ collection here.

MEET THE OWNER

Olá! I’m Aline, the founder of Neena.

Neena was born from my personal journey of self-discovery, self-love, and empowerment, inspired by my Brazilian roots. Before Neena, I kept my style simple, sticking to classic pearl studs and never daring to stand out. But as I started exploring bold, statement jewellery, something shifted inside me—I felt a new sense of confidence, strength, and the freedom to truly express myself.

With the support of my dear friend, also named Aline, Neena came to life with the mission to share this feeling with women around the world. Though she has since moved on, her influence is woven deeply into Neena’s identity, and her spirit remains at the heart of what we do.

Each item in our collection is thoughtfully curated, reflecting this transformative journey. I hope they bring you as much joy, power, and self-love as they brought me.

With love,

Aline