Environmental Statement

Beautiful jewellery shouldn’t cost the earth! We believe that fashion can be sustainable and responsible, but also modern and elegant.

Slow and Sustainable

We are passionate about the slow fashion movement and embrace timeless pieces of jewellery that will last a lifetime. Sustainable practices are at the core of our brand, and we take special care to tread lightly as we create these special pieces for you. We consciously source our raw materials, actively keep our production levels small, make our pieces to order and available to pre-order. All of our designs are unique and handmade by the local communities in Brazil. This also ensures local families a stable income and orderly working conditions.


In Harmony with Nature

Mother nature provides us with the wild flowers, leaves, seeds and herbs that make our bio-jewellery collection, and we honour that. We partner with accredited institutions to source these unique raw materials, to ensure that we leave little impact, respect nature’s natural cycle and ensure the protection and conservation of these precious ecosystems. For example, the harvesting of the Chamaecrista Orbiculata leaf that’s used in the design of our pieces is carried out once a year at the appropriate time in Brazil, guaranteeing their preservation for years to come.


Preserving What’s Precious

To reduce the impact of the extraction of precious metals on our environment, we use recovered gold from previous unsold pieces to give it a second life. This procedure guarantees 70% recycling of precious metals from each piece and more sustainable production. The other precious metals we use in our pieces are only sourced from ethical miners that comply with strict legal and socio-environmental requirements. We are also actively working to reduce wastewater during our production process. Our production partner uses an ion exchange system that is able to purify 3,000 litres of water every hour for reuse and saves 70% of water during the electroplating process.


Eco-Responsible Packaging

We are proud to be a member of the Eco Packaging Alliance, and we carefully wrap your beautiful pieces of jewellery in sustainable packaging that keeps it safe and sound during the delivery process.

Each piece of jewellery is packaged individually in Neena’s cotton pouch, and our boxes are crafted from FSC® certified materials  and 100% recyclable. Our care booklets and tissue paper are made using paper from sustainable sources and vegetable-based inks. Our product tags are handmade from seed paper that comes from 100% pre-consumer waste cotton, which you can plant at home to grow your very own wildflowers and basil – the bees will love it!

To reduce our waste, we will group your pieces in one gift box per order. If you would like to receive more than one gift box, perhaps as a gift for your loved one, please add an "extra box" option at checkout.


One Tree Planted

And finally, for every order you make, a tree is planted! We donate profits with every purchase to crucial tree planting programmes in the Amazon Rainforest and Atlantic Forest, in our beautiful home, Brazil. These programmes help recover endangered ecosystems and protect the freshwater supply to keep the forest healthy and strong for the future.

We’re always looking for ways we can improve, so if you have any suggestions or comments, do get in touch by e-mailing us at info@neenajewellery.co.uk.